Article by
Charlotte Vaudrey for
Frame Magazine
on the exhibition
Design by Performance at
Z33, House for Contemporary
Art featuring
l'Artisan Électronique
which was commissioned for this exhibition:
LIGHTS, CAMERA, ACTION! The YouTube phenomenon – in
which designers film their work processes – feeds directly
into Z33’s exhibition of performative design.
Article by
Charlotte Vaudrey for
Frame Magazine
on the exhibition
Design by Performance at
Z33, House for Contemporary
Art featuring
l'Artisan Électronique
which was commissioned for this exhibition:
LIGHTS, CAMERA, ACTION! The YouTube phenomenon – in
which designers film their work processes – feeds directly
into Z33’s exhibition of performative design.
"Artists shooting themselves on stage,’ says
Z33’s diminutive curator, Ils Huygens, ‘is the kind of
shock element you get in performance art. So when we settled on
Design by Performance as the theme for our exhibition, we had to
ask ourselves what performance is, how it can be defined in
relation to design, and how is it different – because it is
very different – from performance art.’
The resulting show that Z33 recently unveiled in Hasselt,
Belgium, is in parts reflective, poetic and theatrical. By bringing
together specific works by 19 carefully chosen designers, Z33
highlights a recent shift in focus from the finished product to the
process. ‘Performance is all about action,’ says
Huygens, ‘and action is the core element that connects all
the works we selected, whether it’s action going on in the
exhibition space, in films of activities that take place during the
production process, or in the activation of the space itself. Even
the objects on show speak so strongly of the action that led to
their creation that you only have to look at them to start
imagining their back story."
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